The food and beverage industry is currently at its peak and in every corner, you’ll see various of cafes and restaurants for people to dine in. The food and beverage industry is one of the most popular businesses. In addition, it’s one of the most successful businesses today. Cafes have always been one of the most sought out businesses, but they’re much different than restaurants. Cafes specialize in coffee beverages, pastries, desserts, and other meals that complement their cafe and dining experience. Cafes usually have a great and relaxing aura as it invites a lot of a lot of people who want to catch up with their loved ones. Cafes are also is one of the most visited place for people to get work done. While offices are known for that, there are a lot of people who bring their laptops to cafes just for work purposes. There are various of differences in a cafe compared to a restaurant. With both offering food services, a cafe is a much smaller than a restaurant. People who are excited for a minimal type of aura will choose a cafe over a restaurant. That’s why cafes are so popular these days. They bring something to the table that restaurants can’t. If you’re going to start a business, a cafe is a great way to start for it’s easy to manage and the food is easy to deal with. However, you have to make sure that your coffee is top notch. In this article, we’re going to talk about the 5 marketing tips to boost your cafe.
Get in to social media
Social media is one of the most visited places on the internet. With almost all of the people’s time being consumed by social media, this makes social media marketing as an obvious first step. Instagram, Twitter and Facebook are your best bet in marketing your cafe. On Instagram, food is one of most popular post you can find and make sure your name get out there, if you are looking to rebrand, you might search for inspiring cafe names. However, you have to make sure that the photo of your food is Instagram worthy. You can also get free like followers gratis with third party companies.
Optimize your listing
After making it to social media, you now need to optimize your online reputation and listing on Google Map and Google Search through an effective SEO campaign and filling all information on your GMB account. People will surely inquire all about your products. You need to be accurate with all the information that the cafe has to offer, whether it’s the menu, the prices and other inquiries. This is to ensure that there will be no cases of confusion that will happen. This is how you draw customers to your cafe.
Support local artist
You can draw in customers by supporting certain local artists in your hometown. You can have an open mic night, local music artists or even a local art display. Coffee, music, and art make such a beautiful combination and people won’t get tired of coming back to your cafe if there’s a lot of activities. You just have to be creative!
Bounce backs
One of the most effective marketing tools out there – coupons. Yes, they still work. What better way for you to market your cafe with the use of paper and discounts. Discounts are the greatest bait that every firm owner use. People will surely go to your cafe if they see a -10% off of your products. It’s actually a great idea to do if you really want to be known. However, make sure that the sale of the firm is going well. Don’t offer discounts if the cafe is really new.
Help your neighbors
Helping your neighbor’s cafes will surely help your own. Local businesses owners helps each other to thrive for the success of each one. Support them by engaging with them in cross-sharing coupons, or you can leave a flyer in to their business and let them leave one in yours too. If all goes well, suggest a referral program that could strengthen both businesses.
As I said before, cafes are not that hard to manage. It’s also not that hard to market if you just know the market you’re trying to reach. With the marketing trends that exist today, the food and beverage industry is one of the most competitive, yet thriving industries all over the world, some may say that it all start with having the best beans to process cafe and serve your customers. Through these 5 marketing tips, you have an edge against all your competitors in the market. Some other tips will need more budget such as finding out how to optimize your shop layout and reinvest into coffee shop design & cafe fit out. And to get the right cafe equipment such as commercial coffee machines, coffee grinders & commercial fridges .
