The florist is not only a shopkeeper who sells flowers, she is also an “artist” in her own way. Its know-how is exercised in all seasons and for all circumstances of life: reception, appointments, parties, baptisms, weddings, birthdays, deaths …
Business description
Intermediary between the horticulturalist and the customer, the florist, employee or craftsman, works in the hobby business.
The florist is called upon to fulfill technical, artistic and commercial functions.
Maintenance, watering, cutting, cleaning, preparation, vases, bouquets, arrangements, display case, flowers and shrubs in pots are the daily life of the florist. Shears, secateurs and other flower prickers are the tools of his art.
The florist also owes his customers the best welcome and reliable advice. It is both at the service of consumers and flowers! And to serve well, he has knowledge of plants, so some notions of botany.
However, the florist must above all assert his creativity in terms of floral composition and personalized production to meet the demands of his customers. It can range from the bouquet offered on a date to the prestigious composition of a wreath or table setting.
Advice to the client is essential when choosing a root crop or a flower arrangement, for example. He also knows the “language of flowers” (meaning of species and colors in social relations)
Her day begins early in the morning with a visit to wholesalers and specialty markets for supplies. It can also go through delivery services.
Back at his store, his work continues with the reception and verification of his orders, then storage and conservation. The flower is a fragile product.
The florist traditionally works in stores or shops, but also increasingly in self-service or in garden centers.
On weekends, and even on Sundays, the hours of operation for a florist are among the longest in the small world of distribution and commerce.
Florist course providers:
